Field notes from real engagements.

The blog is a working notebook from a Hungarian engineering agency that ships web, mobile and AI projects for SMEs and enterprises across Hungary, Austria and Germany. Every article is written by someone who has actually delivered the work — no contract content writers, no SEO ghostwriters. If a piece talks about webshop pricing in 2026, the author has shipped one in 2026. If a piece compares custom CRM to Salesforce on five-year TCO, the author has done that migration with a real client.

Topics fall into four buckets. Pricing pieces — what a website, webshop, mobile app, ERP or CRM actually costs in 2026 in EUR and HUF, including the integrations that drive the budget up (NAV Online Invoice 3.0, banking APIs, AI add-ons). Decision pieces — Wix vs custom, WordPress vs headless, Salesforce vs custom CRM, SAP B1 vs custom ERP — calibrated for the SME and mid-market reader, not the Fortune 500. AI pieces — what works in production, what is still demoware, what the EU AI Act requires of high-risk systems by August 2, 2026. Build pieces — field notes from real engagements, the kind of thing that is too specific for a conference talk.

We avoid every form of marketing fluff: no "production-ready stack", no "leveraging cutting-edge technology", no "digital transformation journey" without a price tag attached. If a claim is in an article it is backed with a concrete number, named technology or shipped result. If we are wrong about something, we update the post and add a changelog at the bottom — the date and what changed. Every article carries a JSON-LD Article schema, a clear publish date, and the author byline.

The newsletter ships once or twice a month — short summary plus a link to the latest pieces, plus the occasional pricing benchmark or shipping post-mortem we would not put on the public blog. No drip funnel, no upsell sequences. You can unsubscribe in one click and the email lives on Listmonk in EU data residency (Hetzner Falkenstein) — no Mailchimp, no transatlantic data flow.

Topic suggestions are welcome. If you want a deeper dive on a topic that is not yet covered — Cloudflare Worker pricing for production traffic, MES integration with SAP S/4HANA, NIS2 readiness for an SME, RAG with on-prem Llama 3.3 — send a note via the contact form. If we ship the post, you get an early link before publication.