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AppForge Solution - Webfejlesztés, Appfejlesztés, MI Fejlesztés
WordPress development

Custom WordPress sites, not templates

WordPress development in Budapest and across Hungary: custom themes, WooCommerce stores, fast and secure builds - without the plugin bloat that kills every third WordPress site.

Custom Gutenberg blocks WooCommerce + local payments 90+ PageSpeed Monthly maintenance

Trusted Partners

Proud to work with leading companies

What we offer

What professional WordPress development looks like

WordPress is only as good as the hands shaping it. We don't ship default setups - everything is tuned for your site.

Custom WordPress theme

Not a template - a custom theme built for your brand, with React-based Gutenberg blocks or a classic PHP template. Easy-to-edit admin UI, exactly as much as you need.

WooCommerce webshop

Hungarian payment integrations (Barion, SimplePay, OTP), Billingo/Számlázz.hu auto e-invoicing, Foxpost/GLS/MPL shipping. Inventory and B2B pricing supported.

Lightning-fast, Core Web Vitals green

Cloudflare CDN, image optimization (WebP/AVIF), lazy loading, critical CSS inlining, unused CSS purge. Most WP plugins kill speed - we only install what you truly need.

Migration from existing site

Migrate from Wix, Webnode, Joomla or older WordPress versions - with SEO preservation, 301 redirect map, no traffic loss.

Multilingual (WPML / Polylang)

Real, SEO-friendly multilingual setup with WPML or Polylang. Hreflang tags, language-specific URL structure, pro translation workflow.

Security + GDPR

Wordfence, login throttling, 2FA, auto WP + plugin updates pre-tested on staging. GDPR consent banner (Complianz / Iubenda), privacy templates.

Custom Gutenberg blocks

Not just default blocks - custom React-powered Gutenberg blocks for your content types (references, service cards, case studies). Easy for your team to edit.

Maintenance + monitoring

Monthly maintenance plans: WordPress + plugin + theme updates, daily backups (UpdraftPlus / BackupBuddy), uptime monitoring, monthly performance report. €150-€400/mo.

Price ranges

What does a WordPress site cost?

Final pricing is always tailored to your project.

Custom theme
€1k – €2k
  • • Brochure site
  • • 5-10 pages
  • • Custom Gutenberg blocks
  • • SEO + performance
Most popular
Corporate WP
€2k – €4k
  • • Complex structure
  • • Multilingual (WPML)
  • • Careers + blog + events
  • • Marketing integrations
WooCommerce shop
€2.5k – €8k
  • • Unlimited products
  • • Local payments + invoicing
  • • Foxpost/GLS/MPL
  • • B2B pricing option
FAQ

Frequently Asked Questions

How much does a WordPress website cost?

A custom WordPress theme for a simple brochure site runs €1,000-€2,000. A corporate WordPress site (10+ pages, blog, careers, multilingual) lands €2,000-€4,000. A WooCommerce shop €2,500-€8,000 depending on product count and integrations. Templated solutions start at €400-€800 but performance and customization are limited.

Why is a custom theme more expensive than a template?

A template costs $30-80 and anyone can buy it - including your competitors. Templates typically ship 80% of features you'll never use, but those slow your site. With custom development, 100% of the code is built for you, no bloat, blazing fast, with a tailored admin UI. Long-term it's often cheaper: fewer plugin licenses, better SEO, less maintenance.

Can WordPress power a webshop?

Yes - WooCommerce (WordPress's official commerce plugin) powers ~40% of global e-commerce sites. Hungarian payment integrations, Billingo/Számlázz.hu, Foxpost/GLS/MPL shipping all work. Comfortable up to 1,000-10,000 products. For larger catalogs (50,000+) or very custom business logic we recommend headless commerce (Medusa, Saleor) with a non-WordPress frontend.

How long does a WordPress site take to build?

A standard custom WordPress site (homepage, blog, 5-10 subpages) takes 4-6 weeks from first meeting to launch. A WooCommerce shop 6-10 weeks. Migrations from legacy sites 3-4 weeks - including URL mapping and SEO handover.

What is headless WordPress and when to choose it?

Headless WordPress means using WP only as an admin panel and content source, with a modern frontend (Next.js, Astro, Gatsby) rendering the UI. Pros: maximum speed, better SEO, modern DX. Cons: higher dev cost (maintaining 2 stacks), more complex deploy. Choose it if: (1) max speed matters, (2) you need mobile + web from one source, (3) high traffic (100k+ monthly visitors).

WordPress is slow - how do you fix that?

WordPress isn't inherently slow - it's made slow by bad templates and bloated plugin stacks. Our approach: (1) Minimal plugins, only essentials; (2) Cloudflare CDN + edge cache; (3) WP Rocket or Cache Enabler for full-page cache; (4) ShortPixel / Imagify image optimization; (5) Critical CSS + unused CSS purge; (6) Lazy loading for images and iframes. Our WordPress sites typically hit 90+ PageSpeed on mobile.

Can my current site be migrated to WordPress?

Yes, from almost any platform. Wix, Webnode, Joomla, Drupal, static HTML - we have migrated from all. Process: (1) Full content export + backup; (2) URL mapping (old ↔ new); (3) Content import to WordPress via custom script or WP Migrate plugin; (4) 301 redirects so old URLs never 404; (5) SEO audit before and after handover. Your Google rankings are preserved.

Do I need a monthly maintenance plan?

Highly recommended. WordPress ships dozens of security updates each month, plugins and themes even more. Around 5-10% of these can break a site if not staged. Our €150-€400/mo plans cover: (1) WP + plugin + theme updates tested on staging, (2) daily backups, (3) uptime + performance monitoring, (4) 2-4 dev-hours/month for minor tweaks, (5) security audits, (6) monthly performance report. No monthly commitment, cancel any time.
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CEO

Boncz Balint

Office

Budapest, Hungary

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