Custom CRM development for medium and large companies in Hungary and across the EU. A Salesforce / HubSpot / Microsoft Dynamics 365 alternative - built around your sales process, no monthly licence. For a 100-person sales team, 70%+ savings over 5 years. CRM development HUF 12-50M (~€31k-€128k), 4-9 months.
Mid-sized CRM from HUF 12M (~€31k) Enterprise HUF 25-80M (~€64k-€205k) No monthly licence You own the source code
Trusted Partners
Proud to work with leading companies
Why custom CRM
Why custom CRM instead of Salesforce, HubSpot, or Dynamics?
Above 100-person sales teams, the per-user licence does not scale. Escaping the licence trap is cheaper now than 5 years from now.
Custom CRM - no licence trap
Salesforce, HubSpot, Microsoft Dynamics 365: €75–€780/user/month. For a 100-person sales team, that is €0.5–€1.7M over 5 years. A custom CRM is a one-time spend (HUF 12–50M, ~€31k–€128k), then it's yours - 70%+ savings over 5 years.
Built around your sales process
Off-the-shelf CRMs work with "generic" pipelines. A custom CRM has your lead typology, your multi-step B2B quoting, your vertical-specific fields, your approval flow.
Unlimited customisation
In Salesforce, custom fields are limited to 100 per object, and Apex code is an extra licence add-on. In your own CRM: as many fields, automations, and pieces of custom logic as you need - all part of the initial build.
GDPR + NIS2 compliance built-in
Data stored in your own data centre (Cloudflare EU, Hetzner, Hungarian Tier IV) - no third-party data transfer. Audit log, RBAC, MFA, encryption at rest. NIS2-ready from day zero.
Deep integration with your existing stack
ERP (SAP, MS Dynamics, custom), phone systems, email platforms, marketing tools, support ticketing, BI dashboards, banking systems - deep integration with any of them, not just Zapier-level glue.
Source code is yours
Git repository, documentation, infrastructure access - all yours. No vendor lock-in, no risk of licence hikes, no fear of feature deprecation on the Salesforce roadmap two years from now.
How We Work
Our Process
Meticulous planning, seamless execution, and creative problem-solving -- that's how we achieve remarkable results.
01
Concept
No cookie-cutter solutions here. We map out your business goals, market landscape, and competition, then build a strategy designed to deliver measurable results.
01
Concept
No cookie-cutter solutions here. We map out your business goals, market landscape, and competition, then build a strategy designed to deliver measurable results.
01
Concept
No cookie-cutter solutions here. We map out your business goals, market landscape, and competition, then build a strategy designed to deliver measurable results.
02
Design
Wireframes, prototypes, and UI/UX designs built on real user insights. Every click, every layout is engineered to maximize conversions and engagement.
02
Design
Wireframes, prototypes, and UI/UX designs built on real user insights. Every click, every layout is engineered to maximize conversions and engagement.
02
Design
Wireframes, prototypes, and UI/UX designs built on real user insights. Every click, every layout is engineered to maximize conversions and engagement.
03
Development
Agile development with cutting-edge technologies, weekly demos, and full transparency. You'll always know exactly where your project stands.
03
Development
Agile development with cutting-edge technologies, weekly demos, and full transparency. You'll always know exactly where your project stands.
03
Development
Agile development with cutting-edge technologies, weekly demos, and full transparency. You'll always know exactly where your project stands.
04
Testing
Automated and manual testing across every platform and browser. Nothing goes live until it's been tested to the breaking point and passed with flying colors.
04
Testing
Automated and manual testing across every platform and browser. Nothing goes live until it's been tested to the breaking point and passed with flying colors.
04
Testing
Automated and manual testing across every platform and browser. Nothing goes live until it's been tested to the breaking point and passed with flying colors.
05
Launch & Support
Launch day is just the beginning. Monitoring, performance optimization, and ongoing support ensure your solution gets better every single day.
05
Launch & Support
Launch day is just the beginning. Monitoring, performance optimization, and ongoing support ensure your solution gets better every single day.
05
Launch & Support
Launch day is just the beginning. Monitoring, performance optimization, and ongoing support ensure your solution gets better every single day.
01
Concept
No cookie-cutter solutions here. We map out your business goals, market landscape, and competition, then build a strategy designed to deliver measurable results.
01
Concept
No cookie-cutter solutions here. We map out your business goals, market landscape, and competition, then build a strategy designed to deliver measurable results.
01
Concept
No cookie-cutter solutions here. We map out your business goals, market landscape, and competition, then build a strategy designed to deliver measurable results.
02
Design
Wireframes, prototypes, and UI/UX designs built on real user insights. Every click, every layout is engineered to maximize conversions and engagement.
02
Design
Wireframes, prototypes, and UI/UX designs built on real user insights. Every click, every layout is engineered to maximize conversions and engagement.
02
Design
Wireframes, prototypes, and UI/UX designs built on real user insights. Every click, every layout is engineered to maximize conversions and engagement.
03
Development
Agile development with cutting-edge technologies, weekly demos, and full transparency. You'll always know exactly where your project stands.
03
Development
Agile development with cutting-edge technologies, weekly demos, and full transparency. You'll always know exactly where your project stands.
03
Development
Agile development with cutting-edge technologies, weekly demos, and full transparency. You'll always know exactly where your project stands.
04
Testing
Automated and manual testing across every platform and browser. Nothing goes live until it's been tested to the breaking point and passed with flying colors.
04
Testing
Automated and manual testing across every platform and browser. Nothing goes live until it's been tested to the breaking point and passed with flying colors.
04
Testing
Automated and manual testing across every platform and browser. Nothing goes live until it's been tested to the breaking point and passed with flying colors.
05
Launch & Support
Launch day is just the beginning. Monitoring, performance optimization, and ongoing support ensure your solution gets better every single day.
05
Launch & Support
Launch day is just the beginning. Monitoring, performance optimization, and ongoing support ensure your solution gets better every single day.
05
Launch & Support
Launch day is just the beginning. Monitoring, performance optimization, and ongoing support ensure your solution gets better every single day.
01
Concept
No cookie-cutter solutions here. We map out your business goals, market landscape, and competition, then build a strategy designed to deliver measurable results.
01
Concept
No cookie-cutter solutions here. We map out your business goals, market landscape, and competition, then build a strategy designed to deliver measurable results.
01
Concept
No cookie-cutter solutions here. We map out your business goals, market landscape, and competition, then build a strategy designed to deliver measurable results.
02
Design
Wireframes, prototypes, and UI/UX designs built on real user insights. Every click, every layout is engineered to maximize conversions and engagement.
02
Design
Wireframes, prototypes, and UI/UX designs built on real user insights. Every click, every layout is engineered to maximize conversions and engagement.
02
Design
Wireframes, prototypes, and UI/UX designs built on real user insights. Every click, every layout is engineered to maximize conversions and engagement.
03
Development
Agile development with cutting-edge technologies, weekly demos, and full transparency. You'll always know exactly where your project stands.
03
Development
Agile development with cutting-edge technologies, weekly demos, and full transparency. You'll always know exactly where your project stands.
03
Development
Agile development with cutting-edge technologies, weekly demos, and full transparency. You'll always know exactly where your project stands.
04
Testing
Automated and manual testing across every platform and browser. Nothing goes live until it's been tested to the breaking point and passed with flying colors.
04
Testing
Automated and manual testing across every platform and browser. Nothing goes live until it's been tested to the breaking point and passed with flying colors.
04
Testing
Automated and manual testing across every platform and browser. Nothing goes live until it's been tested to the breaking point and passed with flying colors.
05
Launch & Support
Launch day is just the beginning. Monitoring, performance optimization, and ongoing support ensure your solution gets better every single day.
05
Launch & Support
Launch day is just the beginning. Monitoring, performance optimization, and ongoing support ensure your solution gets better every single day.
05
Launch & Support
Launch day is just the beginning. Monitoring, performance optimization, and ongoing support ensure your solution gets better every single day.
CRM modules
Custom CRM modules and features
The 8 most common modules we build. Not all are required for everyone - at the kickoff workshop we decide your priority order.
Lead & opportunity management
Custom pipeline stages, AI lead scoring, automated rep assignment, multi-step deal flow
Custom CRM development - Frequently Asked Questions
How much does custom CRM development cost in 2026?
A typical mid-sized custom CRM (5-15 sales reps, 3-5 modules: lead, account, opportunity, reporting, contact management) costs HUF 12-25M (~€31k-€64k), 4-6 months. Complex enterprise CRM (50-500 reps, CPQ, marketing automation, support, AI integration, BI): HUF 25-80M (~€64k-€205k), 6-12 months. Annual maintenance is 15-25%. 5-year TCO for a 100-person sales team is ~HUF 50-100M (~€128k-€256k) vs Salesforce Enterprise at ~HUF 200-500M (~€513k-€1.28M).
How long does custom CRM development take?
MVP (lead + opportunity + basic reporting): 2-3 months. Mid-complexity CRM (4-6 modules, email integration, automation): 4-6 months. Enterprise CRM with CPQ, marketing automation, AI, BI: 6-12 months. Agile 2-week sprints - measurable usage value from month 2. Go-live is rolled out module by module so sales never stops.
What's the difference between a custom CRM and Salesforce / HubSpot?
Salesforce / HubSpot / MS Dynamics / Pipedrive are off-the-shelf products - their data model, pipeline, and automation options are predefined. Custom fields, Apex code, and integrations all increase the monthly licence. In a custom CRM, your company's processes and language are built in, custom developments are part of the project at no extra licence cost, there is no monthly fee, and the source code is yours. Trade-off: 4-9 months of development vs 2-3 months of implementation. For sales teams of 30+ the TCO favours custom; below that, SaaS is often better.
Can you migrate from existing Salesforce / HubSpot / Pipedrive data?
Yes. Data migration from any platform: Salesforce, HubSpot, Pipedrive, MS Dynamics, Zoho, SugarCRM, custom Excel/Access systems. A typical migration project takes 2-6 weeks, running in parallel with the new CRM build. Data cleansing (duplicates, incomplete records, format mismatches) is part of the migration - only clean data lands in the new CRM.
Can you integrate with our existing ERP and other systems?
Yes - that is 50% of every CRM project. Typical integrations: ERP (SAP, MS Dynamics, custom), invoicing (Számlázz.hu, Billingo, KulcsSoft for Hungarian customers; Stripe Invoicing, Xero, QuickBooks for EU), accounting (RLB60), telephony (3CX, Asterisk, Twilio), email (Microsoft 365, Google Workspace), marketing (Mailchimp, Brevo, Klaviyo), support (Zendesk, Freshdesk), banking APIs. REST / GraphQL / SOAP / EDI / SFTP - whichever is available. For complex integrations we use an EDA pattern (Kafka, RabbitMQ).
What if our in-house team wants to take over after the build?
No vendor lock-in. Full source code is yours (Git), with documentation (architecture, deploy, ops, dev guide). Onboarding session for your team and infra handover. If needed, a part-time mentor / support arrangement (1-2 days/month) during the transition. We work on a modern stack (Next.js, PostgreSQL, TypeScript) - easy to hire for both in Hungary and across Europe.
Where does the CRM run - cloud or on-premise?
Both options are available. Cloud (Cloudflare Pages + Workers + D1, AWS EU region, Hetzner Helsinki, Hungarian Tier IV data centre) - lower entry cost, automatic scaling, we operate it (HUF 100-500k/month, ~€250-€1,300/month). On-premise (your server) - full data sovereignty, standard for banking / healthcare / government clients, one-time infra cost HUF 5-15M (~€12,800-€38,500). Hybrid: critical data on-prem, public-facing UI in cloud.
Do you build AI features (lead scoring, churn prediction)?
Yes - this is the most-requested feature today. Typical AI features: AI lead scoring (machine learning on historical conversions), churn prediction (which customer will leave in the next 6 months), AI sales coach (call transcript + advice), automatic next-best-action deal suggestions, AI-driven CPQ (price optimisation), RAG-based internal support chatbot. We build the AI layer with the OpenAI / Claude API or with a local LLM (Ollama, vLLM) - on-prem for sensitive data.
AI capabilities
How AI fits into this solution
What AI can do, how to integrate it, what to comply with - and how to keep your data on-prem.
● What AI can do here
Lead scoring and prioritisation
AI model qualifies inbound leads based on behaviour, company size, industry, and historical conversion patterns.
Automatic call summaries
Sales call / Teams meeting transcripts plus LLM summary written into the CRM. Action items, next steps, customer sentiment.
Email draft generation
Personalised follow-up emails from CRM context - the rep just reviews and sends.
Churn prediction
Customer churn risk forecast from usage / support / billing signals - proactive retention actions.
● How we integrate it
CRM-native RAG
Full customer history (deals, tickets, emails, calls) vector-indexed. Reps ask in natural language: "What was the objection in the deal with X?"
Voice → CRM
Whisper / AssemblyAI transcription, then LLM-structured directly into CRM activity - eliminates manual admin.
Pipeline AI assistant
Weekly pipeline review automated: risks, stalled deals, suggested actions - prioritised list for the sales manager.
Compliance
GDPR
Personal data is processed only on a documented legal basis. Data minimisation, purpose limitation, and audit trail enforced by design.
EU AI Act
Risk-based classification of every AI use case (minimal / limited / high risk). Mandatory transparency, human oversight, and CE-style conformity for high-risk systems.
NIS2
In essential and important sectors AI must follow security-by-design: access control, logging, incident reporting, supply-chain risk for any model provider.
ISO 27001 / SOC 2
When required: ISO 27001 / SOC 2-aligned controls, including key management, RBAC, audit, vulnerability management.
Local / on-prem deployment
Ollama / llama.cpp
Open-weight models (Llama 3.x, Mistral, Qwen, Gemma) running on your own GPU server or even CPU. Zero data sent to third parties.
vLLM / TGI
Production-grade inference servers for self-hosted endpoints. Concurrent users, streaming, function calling supported.
Sovereign cloud
For organisations without on-prem GPU: deployment on EU / Hungarian sovereign cloud (e.g. dedicated tenant), with data residency contracts.
Hybrid
Sensitive content always local; for non-sensitive batch tasks frontier models (Claude, GPT) via DPA-backed API where allowed.
Data security model
No training on your data
Whether self-hosted or vendor API, we contractually exclude your data from any training set.
PII redaction before prompt
Automatic PII detection and masking before any prompt leaves your perimeter - pseudonymisation as a hard rule.
Per-role access
Every AI surface uses your existing IAM (Entra ID / Keycloak / Okta) - the AI only sees what the user is allowed to see.
Full audit
Every prompt, response, and tool call logged with user, time, and source - replayable on demand.
How it connects
How does the CRM connect to the rest of your systems?
A CRM in isolation solves nothing - the value comes from the integrations and automation around it.
In almost every case the CRM is wired to the financial and logistics side via a custom ERP - quotes become orders, invoices, dispatch notes. Sales-team admin is reduced by process automation on Python + LangChain: call transcripts, follow-up drafts, pipeline assistant.
When a B2B webshop is in play, the two-way CRM ↔ store sync is part of a system integration project. The whole lead-to-cash flow is then a pillar of a digital transformation, where data enters once and propagates.
Solutions
Related solutions
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