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Salesforce / HubSpot alternative · Enterprise

Custom CRM Development for enterprise sales teams

Custom CRM development for medium and large companies in Hungary and across the EU. A Salesforce / HubSpot / Microsoft Dynamics 365 alternative - built around your sales process, no monthly licence. For a 100-person sales team, 70%+ savings over 5 years. CRM development HUF 12-50M (~€31k-€128k), 4-9 months.

Mid-sized CRM from HUF 12M (~€31k) Enterprise HUF 25-80M (~€64k-€205k) No monthly licence You own the source code

Trusted Partners

Proud to work with leading companies

Why custom CRM

Why custom CRM instead of Salesforce, HubSpot, or Dynamics?

Above 100-person sales teams, the per-user licence does not scale. Escaping the licence trap is cheaper now than 5 years from now.

Custom CRM - no licence trap

Salesforce, HubSpot, Microsoft Dynamics 365: €75–€780/user/month. For a 100-person sales team, that is €0.5–€1.7M over 5 years. A custom CRM is a one-time spend (HUF 12–50M, ~€31k–€128k), then it's yours - 70%+ savings over 5 years.

Built around your sales process

Off-the-shelf CRMs work with "generic" pipelines. A custom CRM has your lead typology, your multi-step B2B quoting, your vertical-specific fields, your approval flow.

Unlimited customisation

In Salesforce, custom fields are limited to 100 per object, and Apex code is an extra licence add-on. In your own CRM: as many fields, automations, and pieces of custom logic as you need - all part of the initial build.

GDPR + NIS2 compliance built-in

Data stored in your own data centre (Cloudflare EU, Hetzner, Hungarian Tier IV) - no third-party data transfer. Audit log, RBAC, MFA, encryption at rest. NIS2-ready from day zero.

Deep integration with your existing stack

ERP (SAP, MS Dynamics, custom), phone systems, email platforms, marketing tools, support ticketing, BI dashboards, banking systems - deep integration with any of them, not just Zapier-level glue.

Source code is yours

Git repository, documentation, infrastructure access - all yours. No vendor lock-in, no risk of licence hikes, no fear of feature deprecation on the Salesforce roadmap two years from now.

How We Work

Our Process

Meticulous planning, seamless execution, and creative problem-solving -- that's how we achieve remarkable results.

01

Concept

No cookie-cutter solutions here. We map out your business goals, market landscape, and competition, then build a strategy designed to deliver measurable results.

02

Design

Wireframes, prototypes, and UI/UX designs built on real user insights. Every click, every layout is engineered to maximize conversions and engagement.

03

Development

Agile development with cutting-edge technologies, weekly demos, and full transparency. You'll always know exactly where your project stands.

04

Testing

Automated and manual testing across every platform and browser. Nothing goes live until it's been tested to the breaking point and passed with flying colors.

05

Launch & Support

Launch day is just the beginning. Monitoring, performance optimization, and ongoing support ensure your solution gets better every single day.

CRM modules

Custom CRM modules and features

The 8 most common modules we build. Not all are required for everyone - at the kickoff workshop we decide your priority order.

Lead & opportunity management

Custom pipeline stages, AI lead scoring, automated rep assignment, multi-step deal flow

Account hierarchy & B2B logic

Parent-subsidiary hierarchy, contact-account relationships, linked contracts, multi-level B2B pricing

Configure-Price-Quote (CPQ)

Product configurator, dynamic pricing, discount-approval workflow, PDF export, e-signature

Contact centre & telephony integration

VoIP integration (3CX, Asterisk, Twilio), call recording, AI transcription and sentiment analysis, automated follow-up

Marketing automation

Email campaigns, lead nurture, behaviour-based triggers, A/B testing, campaign attribution, GDPR-compliant opt-in/out

Support & customer-service ticketing

Multi-channel (email, phone, chat, social), SLA tracking, knowledge base, AI assistant for internal support

BI dashboards & forecasting

Sales pipeline forecasting, cohort analytics, customer LTV, churn prediction (machine learning), custom KPI dashboards for executives

Mobile app & offline mode

iOS and Android native or cross-platform, offline-capable data entry, GPS tracking for field sales, barcode scanner

Verticals

Vertical-specific custom CRM development

Your industry is not Salesforce's. Vertical-specific processes, regulations, and metrics are exactly what justify a custom CRM.

B2B technology / SaaS

Complex enterprise pipeline, multi-stakeholder deal flow, account-based marketing, expansion / churn models

Financial services

KYC / AML compliance, customer identification, mortgage / loan workflows, investment proposal generation

Healthcare

Patient relationship management, GDPR + medical confidentiality, order tracking, clinical workflows

Manufacturing / Industry 4.0

B2B order flow, ERP / MES integration, supplier relationships, warranty cases

Logistics

Customer account hierarchy, volume-based pricing, WMS integration, real-time shipment tracking on a customer portal

Real estate

Property database, customer interest tracking, viewing scheduler, commission management, legal document flow

FAQ

Custom CRM development - Frequently Asked Questions

How much does custom CRM development cost in 2026?

A typical mid-sized custom CRM (5-15 sales reps, 3-5 modules: lead, account, opportunity, reporting, contact management) costs HUF 12-25M (~€31k-€64k), 4-6 months. Complex enterprise CRM (50-500 reps, CPQ, marketing automation, support, AI integration, BI): HUF 25-80M (~€64k-€205k), 6-12 months. Annual maintenance is 15-25%. 5-year TCO for a 100-person sales team is ~HUF 50-100M (~€128k-€256k) vs Salesforce Enterprise at ~HUF 200-500M (~€513k-€1.28M).

How long does custom CRM development take?

MVP (lead + opportunity + basic reporting): 2-3 months. Mid-complexity CRM (4-6 modules, email integration, automation): 4-6 months. Enterprise CRM with CPQ, marketing automation, AI, BI: 6-12 months. Agile 2-week sprints - measurable usage value from month 2. Go-live is rolled out module by module so sales never stops.

What's the difference between a custom CRM and Salesforce / HubSpot?

Salesforce / HubSpot / MS Dynamics / Pipedrive are off-the-shelf products - their data model, pipeline, and automation options are predefined. Custom fields, Apex code, and integrations all increase the monthly licence. In a custom CRM, your company's processes and language are built in, custom developments are part of the project at no extra licence cost, there is no monthly fee, and the source code is yours. Trade-off: 4-9 months of development vs 2-3 months of implementation. For sales teams of 30+ the TCO favours custom; below that, SaaS is often better.

Can you migrate from existing Salesforce / HubSpot / Pipedrive data?

Yes. Data migration from any platform: Salesforce, HubSpot, Pipedrive, MS Dynamics, Zoho, SugarCRM, custom Excel/Access systems. A typical migration project takes 2-6 weeks, running in parallel with the new CRM build. Data cleansing (duplicates, incomplete records, format mismatches) is part of the migration - only clean data lands in the new CRM.

Can you integrate with our existing ERP and other systems?

Yes - that is 50% of every CRM project. Typical integrations: ERP (SAP, MS Dynamics, custom), invoicing (Számlázz.hu, Billingo, KulcsSoft for Hungarian customers; Stripe Invoicing, Xero, QuickBooks for EU), accounting (RLB60), telephony (3CX, Asterisk, Twilio), email (Microsoft 365, Google Workspace), marketing (Mailchimp, Brevo, Klaviyo), support (Zendesk, Freshdesk), banking APIs. REST / GraphQL / SOAP / EDI / SFTP - whichever is available. For complex integrations we use an EDA pattern (Kafka, RabbitMQ).

What if our in-house team wants to take over after the build?

No vendor lock-in. Full source code is yours (Git), with documentation (architecture, deploy, ops, dev guide). Onboarding session for your team and infra handover. If needed, a part-time mentor / support arrangement (1-2 days/month) during the transition. We work on a modern stack (Next.js, PostgreSQL, TypeScript) - easy to hire for both in Hungary and across Europe.

Where does the CRM run - cloud or on-premise?

Both options are available. Cloud (Cloudflare Pages + Workers + D1, AWS EU region, Hetzner Helsinki, Hungarian Tier IV data centre) - lower entry cost, automatic scaling, we operate it (HUF 100-500k/month, ~€250-€1,300/month). On-premise (your server) - full data sovereignty, standard for banking / healthcare / government clients, one-time infra cost HUF 5-15M (~€12,800-€38,500). Hybrid: critical data on-prem, public-facing UI in cloud.

Do you build AI features (lead scoring, churn prediction)?

Yes - this is the most-requested feature today. Typical AI features: AI lead scoring (machine learning on historical conversions), churn prediction (which customer will leave in the next 6 months), AI sales coach (call transcript + advice), automatic next-best-action deal suggestions, AI-driven CPQ (price optimisation), RAG-based internal support chatbot. We build the AI layer with the OpenAI / Claude API or with a local LLM (Ollama, vLLM) - on-prem for sensitive data.
AI capabilities

How AI fits into this solution

What AI can do, how to integrate it, what to comply with - and how to keep your data on-prem.

What AI can do here

  • Lead scoring and prioritisation

    AI model qualifies inbound leads based on behaviour, company size, industry, and historical conversion patterns.

  • Automatic call summaries

    Sales call / Teams meeting transcripts plus LLM summary written into the CRM. Action items, next steps, customer sentiment.

  • Email draft generation

    Personalised follow-up emails from CRM context - the rep just reviews and sends.

  • Churn prediction

    Customer churn risk forecast from usage / support / billing signals - proactive retention actions.

How we integrate it

  • CRM-native RAG

    Full customer history (deals, tickets, emails, calls) vector-indexed. Reps ask in natural language: "What was the objection in the deal with X?"

  • Voice → CRM

    Whisper / AssemblyAI transcription, then LLM-structured directly into CRM activity - eliminates manual admin.

  • Pipeline AI assistant

    Weekly pipeline review automated: risks, stalled deals, suggested actions - prioritised list for the sales manager.

Compliance

  • GDPR

    Personal data is processed only on a documented legal basis. Data minimisation, purpose limitation, and audit trail enforced by design.

  • EU AI Act

    Risk-based classification of every AI use case (minimal / limited / high risk). Mandatory transparency, human oversight, and CE-style conformity for high-risk systems.

  • NIS2

    In essential and important sectors AI must follow security-by-design: access control, logging, incident reporting, supply-chain risk for any model provider.

  • ISO 27001 / SOC 2

    When required: ISO 27001 / SOC 2-aligned controls, including key management, RBAC, audit, vulnerability management.

Local / on-prem deployment

  • Ollama / llama.cpp

    Open-weight models (Llama 3.x, Mistral, Qwen, Gemma) running on your own GPU server or even CPU. Zero data sent to third parties.

  • vLLM / TGI

    Production-grade inference servers for self-hosted endpoints. Concurrent users, streaming, function calling supported.

  • Sovereign cloud

    For organisations without on-prem GPU: deployment on EU / Hungarian sovereign cloud (e.g. dedicated tenant), with data residency contracts.

  • Hybrid

    Sensitive content always local; for non-sensitive batch tasks frontier models (Claude, GPT) via DPA-backed API where allowed.

Data security model

  • No training on your data

    Whether self-hosted or vendor API, we contractually exclude your data from any training set.

  • PII redaction before prompt

    Automatic PII detection and masking before any prompt leaves your perimeter - pseudonymisation as a hard rule.

  • Per-role access

    Every AI surface uses your existing IAM (Entra ID / Keycloak / Okta) - the AI only sees what the user is allowed to see.

  • Full audit

    Every prompt, response, and tool call logged with user, time, and source - replayable on demand.

How it connects

A CRM in isolation solves nothing - the value comes from the integrations and automation around it.

In almost every case the CRM is wired to the financial and logistics side via a custom ERP - quotes become orders, invoices, dispatch notes. Sales-team admin is reduced by process automation on Python + LangChain: call transcripts, follow-up drafts, pipeline assistant.

When a B2B webshop is in play, the two-way CRM ↔ store sync is part of a system integration project. The whole lead-to-cash flow is then a pillar of a digital transformation, where data enters once and propagates.

Contact

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CEO

Boncz Balint

Office

Budapest, Hungary

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