Reg. 2024/1689 · GPAI · Main deadline 2026-08-02

EU AI Act compliance for EU companies

The EU's Artificial Intelligence Regulation (EU 2024/1689) reaches its main compliance deadline on 2 August 2026. Maximum fine: EUR 35M or 7% of global turnover — whichever is higher. We map your AI systems to the regulation, then deliver compliance in a fixed-price 4–8 week project: DPIA, FRIA, technical documentation, human oversight, prompt-injection defences.

The essence in 30 seconds

  • The EU AI Act (Reg. 2024/1689) is the EU's first comprehensive AI law. It classifies AI systems into four risk tiers (prohibited, high, limited, minimal) and assigns separate obligations to each.
  • ~95% of EU SMEs sit in limited- or minimal-risk categories — three concrete duties by 2 August 2026: AI policy for staff, privacy notice update, and transparency for chatbot / AI-generated content.
  • High-risk operators (HR screening, credit scoring, education scoring, medical diagnosis support, biometric identification) need full conformity by 2 August 2026: Annex IV technical file, FRIA, CE marking, EU database registration. Typical mid-market project cost: EUR 15k–50k.
  • Article 4 (AI literacy) and Article 5 (prohibited practices) already apply — since 2 February 2025.
Risk classification

The four risk tiers — which one is your AI in?

The EU AI Act classifies every AI system by its use, not its underlying technology. The same large language model can be "high-risk" in one corporate use and "minimal" in another.

  1. Tier 1<1%

    Prohibited AI

    Typical examples

    Social scoring, subliminal manipulation, untargeted biometric mass surveillance in public, emotion recognition at the workplace or in schools.

    Obligations

    Cannot be operated in the EU in any form. Banned since 2 February 2025 — fines up to EUR 35M or 7% of global turnover.

  2. Tier 2~5%

    High-risk AI

    Typical examples

    HR CV-screening and hiring scoring, credit scoring, insurance pricing, education exam scoring, medical diagnostic support, critical-infrastructure control, biometric identification, justice systems.

    Obligations

    Conformity assessment, detailed technical documentation (Annex IV), FRIA, CE marking, EU database registration, post-market monitoring, human oversight on every decision.

  3. Tier 3~30%

    Limited-risk AI

    Typical examples

    Customer-service chatbots, deepfake and AI-generated media, emotion detectors in marketing, AI assistants in marketing/sales flows.

    Obligations

    Transparency duty: users must know they are talking to AI or seeing AI-generated content. Content-level labelling.

  4. Tier 4~65%

    Minimal-risk AI

    Typical examples

    Spam filtering, AI in video games, recommendation engines in webshops, automatic image editing, code completion (Copilot, Cursor) inside closed internal environments.

    Obligations

    Voluntary code of conduct recommended. No specific statutory obligation — GDPR still applies to any AI processing personal data.

~95% of EU SMEs are in tiers 3 and 4 — the full enumeration is in Article 6 and Annex III.

Official applicability timeline (Article 113)

Source: artificialintelligenceact.eu/implementation-timeline and EUR-Lex 2024/1689.

DateArticleWhat becomes applicable
2024-08-01Art. 113EU AI Act enters into forceOfficially published in the Official Journal of the European Union. Most articles are not yet applicable — but the 6/12/24/36-month transition clocks all start ticking from this day.
2025-02-02Art. 4 + Art. 5Prohibited practices ban + AI literacy dutySubliminal manipulation, social scoring, untargeted biometric mass surveillance and workplace/school emotion recognition are banned across the EU. AI literacy training becomes mandatory for staff who use AI. Fines up to EUR 35M or 7% of global turnover.
2025-08-02Art. 53–55GPAI obligations applyGeneral-purpose AI providers (OpenAI, Anthropic, Google, Meta, Mistral) must publish technical documentation, downstream-integrator info, copyright policy and a sufficiently detailed training-data summary. Systemic-risk GPAI gets adversarial testing and serious-incident reporting.
2026-08-02Art. 6 + Annex IIIHigh-risk AI obligations apply (main deadline)Operators of high-risk AI (HR screening, credit scoring, medical diagnosis support, education scoring, biometric identification) must demonstrate full compliance: technical documentation, FRIA, post-market monitoring, human oversight, CE marking, EU database registration.
2027-08-02Art. 111Full compliance — transitional periods endThe grace period for high-risk AI systems placed on the market before 2 August 2024 ends. GPAI transitional periods close. Every AI system in the EU is then under the full regulation, including annual post-market updates for high-risk models.

Penalties (Article 99)

Three fine bands. SMEs benefit from the lower of the percentage or absolute amount — relief, not exemption.

Art. 99(3)

Prohibited AI practices

EUR 35M or 7% of global annual turnover

Whichever is higher. Applies to operating any AI system listed in Article 5.

Art. 99(4)

High-risk non-compliance

EUR 15M or 3% of global annual turnover

Applies to obligations under Articles 16, 22-24, 26, 31, 33-34, 50.

Art. 99(5)

Inaccurate / misleading info

EUR 7.5M or 1% of global annual turnover

Information given to authorities or notified bodies. SMEs benefit from the lower of % vs absolute amount.

30-day action plan to start compliance

The minimum viable compliance program for a mid-market company with one or two high-risk AI systems.

  1. 1

    Week 1 — AI inventory & risk classification

    Catalogue every AI system in production, in pilot or under contract (vendor, in-house, embedded SaaS Copilots). Classify each as prohibited / high / limited / minimal under Articles 5 and 6 + Annex III.

  2. 2

    Week 2 — Gap analysis vs Annex IV

    For every high-risk system, score the gap against the Annex IV technical documentation set: data governance, accuracy/robustness, transparency, human oversight, post-market plan.

  3. 3

    Weeks 3–5 — Documentation pack + FRIA

    Produce: Annex IV technical file, instructions for use (Article 13), Fundamental Rights Impact Assessment (Article 27), data governance policy, AI literacy training plan (Article 4).

  4. 4

    Weeks 6–8 — Conformity, CE, post-market

    Conformity assessment (self-assessment for most Annex III, third-party for biometric / Annex I product-embedded). CE marking + EU database registration. Wire up post-market monitoring telemetry.

For high-risk systems we map every step to a specific Article in the 24-step Annex III compliance checklist.

GYIK

EU AI Act — frequently asked questions

Reg. 2024/1689 entered into force on 1 August 2024. Prohibited practices (Art. 5) and AI literacy (Art. 4) have applied since 2 February 2025. GPAI obligations (Art. 53–55) since 2 August 2025. The main high-risk deadline is 2 August 2026 (Art. 113). Annex I product-embedded AI gets until 2 August 2027 (Art. 6(1)).

Request an EU AI Act gap analysis + roadmap

4–8 weeks, fixed-price project. Output: risk classification of every AI system, FRIA draft, gap list, prioritised action plan to 2 August 2026. You will be ready for supervisory questions.

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