Free audit + discovery
PageSpeed, Core Web Vitals, SEO, security, mobile-friendliness, content review. Within 48 hours you get a concrete report of what works, what does not, and what needs to change - before you pay anything.
Website as a Service - WaaS
A website subscription that gets better every month
We build or refresh your site, host it, speed it up and maintain it - for a fixed monthly fee. No €2 000–€8 000 upfront cost, no "project ends, see you never". One subscription, and your site stays alive, up to date, and fast.
€0 setup fee Free audit in 48 hours Hosting + SSL included Monthly cancellation after 6 months
Trusted Partners
Proud to work with leading companies
What's in the package
Everything a live website needs - in one monthly fee
Classic web development goes like this: you pay €5 000 up front, you get the site, and six months later it is slow, outdated and breaking. That does not happen here, because we take care of it every month.
Full rebuild or new site included
If you have a site, we refresh it (new design, speed-up, updated content). If you don't, we build it from scratch - with no upfront €2k–€8k project fee. Live by the end of the first month.
Continuous speed optimization
LCP < 1.5s, CLS < 0.1, even on mobile. Edge CDN (Cloudflare), image optimization (WebP/AVIF), critical CSS, font preload. Monthly PageSpeed audit - if it degrades, we fix it, not you.
Hosting, domain and SSL included
Cloudflare Pages edge hosting (globally fast), automatic SSL, DDoS protection, daily backups. Domain registration handled (.com, .eu, .io). No separate hosting fee, no separate domain fee.
Monthly content + design iteration
Each month you get 2–5 hours of content and design updates: a new subpage, a new blog post, a new product, a new banner, a new offer. No need to open a new project for a small change.
Ongoing SEO optimization
Monthly keyword tracking (Ahrefs / Google Search Console), technical SEO audits, schema.org markup maintenance, sitemap + robots.txt updates, internal linking, meta tag optimization. Rankings grow, not stagnate.
Security updates + monitoring
24/7 uptime monitoring (Better Stack / UptimeRobot), automatic dependency updates, security patches within hours, periodic penetration-style audits. If something breaks, we know before you do.
Monthly report + your own dashboard
At the start of each month you get a PDF report: traffic, conversions, top keywords, PageSpeed score, security. Plus a live dashboard you can log into. Transparent, not "trust me bro".
Process
How the subscription works
Four steps. No 3-month onboarding, no 40-page contract, no "we'll need to sync with the developer". Productive from day one.
01
Free discovery
Send us your current URL (or just describe what you want). Within 48 hours you get an audit report and a tailored package offer. No commitment, no "my colleague will call you back".
02
Contract + onboarding
Minimum 6-month engagement (monthly cancellation after that). In the first week we take over your current site / hosting, or we start designing the new one. €0 setup fee.
03
Live within 30 days
For a refresh, the new version is typically live in 2–3 weeks. For a new site, 4–6 weeks of design + build + content. The monthly fee starts at go-live - not at onboarding.
04
Continuous iteration
One structured 30-minute monthly meeting: what we measured, what we shipped, what's next. Slack / email between meetings. 24-hour business-day response time.
Comparison
Subscription vs. one-off project
Why a monthly subscription beats the classic "pay €5 000 and you're done" model.
Aspect
One-off project
Subscription (AppForge)
Upfront investment
€2 000 – €8 000 at once
€0 upfront
Fixed monthly cost
€0 (but €100–€250 / hour for changes)
€79 – €349 / month fixed
Time to go-live
2–4 months
3–6 weeks
Maintenance
Separate project, separate invoice
Included
Content updates
New quote for every change
2–5 hours / month included
Hosting, domain, SSL
You handle it separately
Included
If PageSpeed degrades
You ask for a quote, pay, we fix
We notice it and fix it
Exit
You take the files
You take the files (open-source stack)
Plans Most popular
Pick your plan
Every plan includes development, hosting, SSL, monthly maintenance and SEO. The difference is in size and response time.
Starter
€79 + VAT / month
Ideal for: marketing site, 5–8 pages, 1 language
- • Full new site or refresh
- • Cloudflare hosting + SSL + domain
- • 2 hours / month of changes
- • Monthly PageSpeed audit
- • Basic SEO + schema.org
- • Uptime monitoring
- • Email support (48h)
Professional
€159 + VAT / month
Ideal for: company website, 10–20 pages, 2 languages, blog
- • Everything in Starter
- • 5 hours / month of changes
- • Blog / news module
- • Multilingual site (EN + HU)
- • CRM / email integration
- • Google Analytics + GTM setup
- • Monthly SEO report
- • Free yearly re-design
- • Priority support (24h)
Enterprise
€349 + VAT / month
Ideal for: larger corporate site, custom integrations, e-commerce
- • Everything in Professional
- • 12 hours / month of changes
- • Custom integrations (API, CRM, ERP)
- • Custom-coded CMS
- • Dedicated Slack channel
- • Monthly strategy call
- • A/B testing infrastructure
- • 2x free re-design per year
- • Premium support (4h)
E-commerce (Stripe, Barion, SimplePay) is a separate package starting at €229/month. 10% discount for annual upfront payment. Minimum term: 6 months, monthly cancellation after that.
FAQ
Frequently asked questions about website subscriptions
What is a website subscription service?
A website subscription (or "Website as a Service", WaaS) is a model where you pay a monthly fee in exchange for a professional website - with development, hosting, SSL, maintenance and monthly iteration bundled in. Instead of paying €2 000–€8 000 upfront for a one-off project, you pay €79–€349/month for a site that stays up to date and keeps evolving. Ideal for SMBs who don't want a large upfront investment but want their site to stay alive and improving.
Who owns the website if I cancel?
You do. This matters - we will not hold your site hostage. The full codebase (open-source stack: Astro, React, Tailwind), all content, and the domain are yours. You can move to your own hosting or another developer. No proprietary lock-in. The only exception is our CMS integration, but on cancellation we also migrate that to a standard WordPress or static markdown setup.
What is the minimum contract term?
Six months minimum (because the rebuild or new-site work takes 1–2 months, and the remaining 4 months are when you actually see value). From month 7 onwards, monthly cancellation with a 30-day notice period. If we're building a new site, the first 2–3 months focus on development and the 4th month onwards on ongoing iteration.
What if I already have a website?
Two paths. (1) We refresh the existing site - redesign, optimize, refresh content, but keep the domain and core structure (so you don't lose Google rankings). (2) Full rebuild - if the current stack is rough (outdated WordPress theme, broken plugins), we rebuild from scratch on a modern stack. After the audit we recommend which path is cheaper and more effective.
How is this different from plain hosting?
Hosting is just the server where the files run (€5–€30/month). Our website subscription is much more: full site development, ongoing design and content iteration, SEO optimization, security updates, PageSpeed monitoring, monthly reporting, and a dedicated developer working on the site. Hosting keeps the lights on - it does not give you what a live, evolving website actually needs.
Is there a setup fee?
No. That is the whole point of the model. Classic web development starts with a €2 000 – €8 000 upfront fee. With us, the "setup fee" is €0, and the first monthly fee only starts after go-live (meaning we'll do 3–4 weeks of work unpaid, and you only pay from the moment your site is live). This is also motivation for us: we ship fast.
What if there are no changes in a given month?
The monthly fee still applies, because the package is not just about changes: hosting, SSL, monitoring, security updates, SEO optimization, uptime guarantee and the monthly report all run in the background regardless of whether you send us a request. Unused hours from the 2–5 hour change budget roll over for one month (but do not stack forever).
Can I switch plans?
Yes, anytime. If you start on Starter (€79/mo) and a few months later need more, you can switch to Professional (€159/mo) from the next month. You can also go down - Professional to Starter. Switching is free, it just takes effect on the next billing cycle.
What technology do you use?
A modern, open-source, future-proof stack: Astro (static generator, lightning-fast), React (interactivity), Tailwind CSS (design), Cloudflare Pages (edge hosting), GitHub (version control). Where needed, a custom-coded CMS for content editing — yours, no SaaS dependency. This stack is faster, more secure, and cheaper to scale than a classic WordPress site. You are not locked into a proprietary platform.
Does this work for e-commerce?
Yes, but with a separate package. The standard subscription is tuned for marketing sites, company websites and landing pages. For e-commerce (Stripe, SimplePay, Barion integrations) we build a custom monthly package, typically starting at €229/month - this includes cart, catalogue, inventory and order management.
How often can we refresh the design?
Within the 2–5 hours/month budget we handle any design tweaks (colours, typography, a new section, a new subpage). A larger design overhaul (full re-design) is free once per year on Professional and Enterprise - this ensures your site never looks "dated". The Starter plan gets a free re-design every 2 years.
How does billing work?
Monthly in advance, with an EU VAT-compliant invoice (we're a Hungarian Kft., VAT OSS for EU customers). Payment via bank transfer or card (Stripe). 8-day payment terms. All prices exclude VAT. 10% discount if you pay annually upfront.
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