Custom website development — not a template
Custom website development built from code on a current Astro or Next.js stack — not on 10-year-old WordPress themes. Bespoke design, 95+ PageSpeed, 2–4x better organic traffic. Hungarian engineering team, transparent HUF pricing, the codebase is yours.
Why pick custom website development?
A template is cheaper on day zero. By year five, it isn't. Custom website development is a long-term investment — here is what you are buying.
A unique design — not the template four competitors share
Your brand, your identity, your conversion flow. From the Figma prototype to the final UI. Not a WordPress theme that other companies are running too.
95+ PageSpeed by default
A WordPress template averages 50–70 points. A code-built Astro site lands at 95+ — translating into 2–4x more organic traffic and higher conversion.
Unlimited customization
Any business logic, integration, animation, or custom flow — no template or plugin ceiling. The codebase is still extensible five years from now.
No plugin or license fees
A WordPress site typically runs HUF 200–500k (EUR 530–1,300) in plugin licenses over five years. Astro and Next.js are open source — no monthly vendor fee.
The codebase is yours — no vendor lock-in
Full Git repository with code and documentation. You can continue with any developer at any point. Hosting on Cloudflare Pages is typically free.
Custom website development vs WordPress / Wix templates
The starting price is misleading — look at the full 5-year cost and the resulting market position.
| Criterion | WordPress / Wix template | Custom (AppForge) |
|---|---|---|
| Initial cost | HUF 50–150k (EUR 130–400) | HUF 300k – 1.5M (EUR 800 – 4,000) |
| 5-year total cost | Higher (monthly licenses + plugins + maintenance) | Lower |
| PageSpeed score | 50–70 | 95–100 |
| SEO control | Limited (plugin-dependent) | Full |
| Bespoke design | ||
| Unlimited customization | ||
| Maintenance | High (weekly security updates) | Minimal (static / git deploy) |
| Security | Plugin-dependent (43% hack rate) | Strong (small attack surface) |
| Vendor lock-in | High (theme- and plugin-bound) | None |
How a custom website project actually runs
4–6 weeks for a brochure site. Two-week sprints, weekly demos, you always know where it stands.
1. Discovery — brief, audit, goals
We align on the business goal, the ICP, and the existing stack. We deliver a gap analysis and a one-page project brief that you sign off on.
2. UX/UI design — Figma prototype
Wireframes → full Figma prototype, design system, components. Not a WordPress theme — a custom visual identity. Weekly review, you sign off.
3. Build — Astro / Next.js, TypeScript
Code-built frontend, optional in-house CMS or markdown-based content. Two-week sprints with a live preview at the end of each. SEO, schema.org, and hreflang from day one.
4. Launch + 3-month warranty
DNS, SSL, monitoring, GA4 + Search Console, Lighthouse audit (95+ target). Three months of free bug-fix warranty. The codebase is yours — handed over via Git repo.
Step into another topic
Corporate website development
B2B corporate sites with multilingual content, CRM integration, and a real lead-gen flow.
Webshop pricing
WooCommerce, Shopify, and custom headless webshops with Hungarian payment integrations.
Web Development Budapest
Local Budapest team, Hungarian Kft VAT invoice, in-person kickoff downtown.
Website pricing 2026
HUF pricing from brochure sites to web apps, in transparent packages.
Mobile app development
iOS and Android from a single codebase (React Native, Flutter).
Web development guide
Cornerstone reference: technologies, pricing, CMS, SEO — all in one place.
Custom website development — common questions
Your brand, your code
Tell us briefly what you want to build — we'll come back with a price range and a timeline. No upfront commitment.