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Webshop · WooCommerce · Shopify · Headless

Webshop pricing 2026 — how much does a webshop cost?

Starter webshop from €3,200, B2C €5,300–€8,400, B2B / multi-vendor from €10,500, headless commerce from €15,800 — fast time-to-launch (starter in 4–7 weeks). SimplePay, Barion, Számlázz.hu, NAV — built for the Hungarian market. Priced in euros, with VAT invoicing and installment options.

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Pricing tiers

Webshop pricing — four tiers, in plain numbers

Most projects fit one of these tiers. If yours sits between two, or none fits — let's talk and we'll tailor it.

Starter webshop

€3,200 – €5,300

Typical timeline: 3-5 weeks

30–80 SKUs, classic B2C storefront — for new brands, small retailers, and local shops.

  • Built on WooCommerce or Shopify, custom theme
  • Product, category, and filter system
  • SimplePay, Barion, OTP, K&H payments
  • Számlázz.hu / Billingo + NAV Online Invoice 3.0
  • Foxpost, MPL, GLS, DPD shipping
  • Cart abandonment email + basic upsell / cross-sell
  • On-page SEO, schema.org Product / Offer / Review
  • Mobile-first, 90+ PageSpeed
  • 3 months of free bug-fix warranty
Most popular

Growing B2C webshop

€5,300 – €8,400

Typical timeline: 5-8 weeks

100–500 SKUs, marketing-led — for brands already pulling meaningful traffic.

  • Bespoke UX/UI with a Figma prototype
  • Variant products (size, color), bundles, promo rules
  • Loyalty program + coupons + gift cards
  • Klaviyo / Mailchimp / Brevo — cart abandonment flows
  • Google Shopping, Meta Pixel, GA4, Tag Manager
  • Multi-warehouse, stock sync with physical store or ERP
  • A/B testing harness (Convert or in-house feature flags)
  • Multi-language (HU + 1–2 languages) with hreflang
  • B2C currencies (HUF + EUR), OSS VAT

B2B / multi-vendor

€10,500 – €31,600

Typical timeline: 2-4 months

Wholesale, multi-vendor marketplace, or B2B portal with custom pricing logic.

  • B2B pricing logic (per-account pricing, quotas, credit limits)
  • VAT-inclusive / VAT-exclusive / net-gross dual handling
  • Custom price lists, RFQ (request for quote), tender handling
  • Multi-vendor marketplace (vendor onboarding, payouts)
  • EDI / SAP / NAV / banking API integration
  • Credit checks, B2B payment terms
  • OSS / IOSS VAT, EU sales
  • ERP sync (custom or SAP / Microsoft Dynamics)
  • Multi-language, multi-country, multi-currency

Headless commerce + custom CMS

From €15,800

Typical timeline: 3-7 months

Fully custom-coded webshop with a hand-built admin / CMS — no dependency on any external headless or SaaS platform.

  • Custom Python (FastAPI) backend + Next.js / Astro frontend
  • Hand-coded CMS admin (no Sanity / Storyblok / Contentful)
  • PIM, OMS, search, cart, checkout — as bespoke modules
  • AI-powered product recommendations and visual search
  • Real-time personalization (per visitor segment)
  • Multi-channel (web, marketplace, mobile app, B2B portal)
  • Scales to 1M+ SKUs and 100k+ daily visitors
  • CI/CD pipeline, automated tests, Sentry / OpenTelemetry
What drives price

What drives webshop pricing?

The gap between a €3,200 webshop and a €31,000 webshop comes from seven main factors.

SKU count and variants

The gap between 50 SKUs and 5,000 SKUs shows up in data modeling, imports, filters, and performance tuning. Variant products (size, color) add about 20% complexity.

B2C vs. B2B

B2B (per-account pricing, quotas, credit limits, RFQ) is typically 2–3× more complex than B2C. That's why B2B webshops always cost more — but average order value is also 5–50× higher.

Custom vs. template

Bespoke UX/UI from Figma: +€1,300–€3,950. In return: 2–4× better conversion and stronger brand positioning. A templated theme runs €130–€530 but feels generic.

Integrations

Számlázz.hu / Billingo / NAV: included by default. ERP (custom, SAP, Vector, Octopus): €530–€3,950 per integration. CRM, marketing automation, customer support: per-project.

Multi-language and multi-currency

Two languages (HU + EN): +25–35%. EU sales (5+ countries, OSS VAT): +40–60%. You provide translations or our partner does (~€0.07/word).

Platform: WooCommerce / Shopify / custom

WooCommerce: no license, but WordPress maintenance overhead. Shopify: $39–$2,000/mo license, fast launch, limited customization. Custom-coded + custom CMS: highest up-front cost, but maximum freedom and full independence.

AI features

Product recommendations, visual search, AI-led customer support, automated product copywriting: +€1,300–€6,600 — proven to lift average order value 15–30%.

In every webshop

The Hungarian-market essentials

Whether starter or headless commerce — these are standard in every package. You don't need to bolt on monthly-fee plugins.

Hungarian payments by default
SimplePay, Barion, OTP, K&H — at least two in every package. Stripe and PayPal optional.
Számlázz.hu / Billingo + NAV
Automated invoicing, NAV Online Invoice 3.0 reporting. Hungarian VAT bands handled.
Hungarian carrier integration
Foxpost, MPL, GLS, DPD, Express One — label printing, parcel tracking, automatic notifications.
Conversion-optimized checkout
Single-page checkout, guest purchase, saved cart, Apple Pay / Google Pay.
GDPR + cookie consent
EU-compliant consent banner, GTM Consent Mode v2, marketing cookies handled cleanly.
E-commerce analytics
GA4 e-commerce events, Meta Pixel, Google Shopping feed (XML), Tag Manager — all wired in.
Platform choice

WooCommerce, Shopify, or custom headless?

There's no universally right answer. We work with all three — platform pick is per-project. Here are the trade-offs.

DimensionWooCommerceShopifyCustom headless
Up-front cost€3,200–€5,300€3,950–€6,600 + monthlyFrom €15,800
Monthly fee€0–€25 (hosting)$39–$2,000 / moHosting only
Hungarian payments (SimplePay, Barion)Limited
Számlázz.hu / Billingo + NAVVia app
Time to launch3-5 weeks2-4 weeks3-7 months
Unbounded customizationYes, via plugins
Scales to 1M+ SKUsLimited
Built-in AI featuresPlugin-dependentVia appsNative
Codebase-level ownershipPartial
FAQ

Webshop pricing — FAQ

Starter webshop with 30–80 SKUs, Hungarian payments and invoicing: €3,200–€5,300. Mid-tier B2C webshop with 100–500 SKUs and marketing automation: €5,300–€8,400. B2B / multi-vendor with custom pricing logic: €10,500–€31,600. Custom-coded commerce with a hand-built CMS: from €15,800. Pricing depends on SKU count, integrations, B2B logic, and the chosen platform.

Let's launch your webshop together

Within 24 hours we'll come back with a package recommendation, price range, and timeline — including Hungarian payments and NAV-compliant invoicing.

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