Custom price lists, RFQ (request for quote), tender management
Multi-vendor marketplace features (vendor onboarding, payouts)
EDI / SAP / NAV / banking API integration
Credit checks, B2B payment terms (NET 30 / NET 60)
OSS / IOSS VAT, EU-wide selling
ERP sync (custom or SAP / Microsoft Dynamics)
Multi-language, multi-country, multi-currency
Custom-coded commerce + own CMS
€15,000+ (HUF 6M+)
Average timeline: 3-7 months
Fully custom-coded webshop with your own developed admin / CMS — no dependency on any external headless / SaaS platform. Your CMS, your codebase, your database.
Custom Python (FastAPI) backend + Next.js / Astro frontend — your own codebase end to end
Your own coded CMS admin (not Sanity / Storyblok / Contentful)
PIM, OMS, search, cart, checkout — built as bespoke modules tailored to your needs
AI-powered product recommendations and visual search
Real-time personalisation (visitor segment-based)
Multi-channel sales (web, marketplace, mobile app, B2B portal)
A €3,200 webshop and a €30,000 one differ along seven main dimensions. Here they are, transparently.
Number of products and variants
50 vs. 5,000 products affects data structure, import, filters, and performance optimisation. Variable products (size, colour) add ~20% complexity.
B2C vs. B2B
B2B (per-account pricing, quotas, credit limits, RFQ) is typically 2-3× more complex than B2C. That's why B2B webshops cost more - but order values are 5-50× higher too.
Custom vs. template
Custom UX/UI from Figma: +€1,300 – €4,000. In return: 2-4× better conversion and brand positioning. Template themes €130-€500, but feel anonymous.
Two languages (HU + EN): +25-35%. EU-wide selling (5+ countries, OSS VAT): +40-60%. Translation either by you or our partner (~€0.06/word).
Platform: WooCommerce / Shopify / custom-coded
WooCommerce: no licence, but WordPress-maintenance. Shopify: $39-2000/month licence, fast launch, limited customisation. Custom-coded + own CMS: highest entry cost, no SaaS dependency, your codebase, scales the furthest.
AI features
Recommendation engine, visual search, AI customer support agent, automatic product description generation: +€1,300 – €6,500, but proven 15-30% lift in average basket value.
FAQ
Webshop pricing - Frequently Asked Questions
How much does it cost to build a webshop in 2026?
Simple webshop with 30-80 products, Hungarian payments and invoicing: €3,200–€5,200 (HUF 1.2M–2M). Mid-sized B2C with 100-500 products and marketing automation: €5,200–€8,000 (HUF 2M–3.2M). B2B / multi-vendor with custom pricing logic: €10,000–€30,000 (HUF 4M–12M). Custom-coded commerce with own CMS: €15,000+ (HUF 6M+). The price depends on product count, integrations, B2B logic, and the chosen platform.
WooCommerce, Shopify, or headless / custom - which should I pick?
WooCommerce: if you start with 30-500 products, Hungarian payments and invoicing, and you have in-house WordPress skills (or we maintain it). Shopify: if you want to launch fast (4-6 weeks), focus on international sales, and don't want to deal with infrastructure. Headless / custom (Saleor, MedusaJS, Shopify Hydrogen): if you build with 1,000+ products, multi-channel sales, AI features, or where performance (PageSpeed, SEO) is critical. We work with all three - we pick per project, not dogmatically.
Does the webshop price include Hungarian payments and invoicing?
Yes. Every webshop we build includes: SimplePay, Barion, OTP, K&H payment integration (at least two), Számlázz.hu or Billingo automatic invoicing, NAV Online Számla 3.0 reporting, Hungarian VAT categories (5%, 18%, 27%), and Hungarian couriers (Foxpost, MPL, GLS, DPD). For EU-wide selling, OSS VAT settlement and multi-language are priced separately.
How long does building a webshop take?
Starter (30-80 products): 3-5 weeks. Growing B2C (100-500 products, marketing automation): 5-8 weeks. B2B / multi-vendor: 2-4 months. Custom-coded with own CMS: 3-7 months. We work in 2-week agile sprints — first usable prototype around week 2-3 (starter tier). Delivery is modular: you don't have to wait for every feature to go live, and faster turnaround means revenue sooner.
Can you integrate with our ERP and accounting software?
Yes. Typical integrations: Számlázz.hu, Billingo, KulcsSoft, Octopus, RLB60, SAP Business One, Microsoft Dynamics, Vector, Nexon, Xero, QuickBooks, and custom ERPs. Bidirectional: new orders flow to ERP automatically, stock / price / product data syncs back. One integration runs €500–€4,000 depending on whether an official API exists.
What does your webshop AI assistant do?
Multiple features: (1) Product recommendations - AI suggests related products based on visitor behaviour and basket contents, lifting basket value 15-30%. (2) Visual search - visitor uploads an image, AI finds similar products. (3) Auto product descriptions - image + base data → SEO-optimised copy in target languages. (4) Customer support agent - Tier-1 support (order status, returns, shipping); complex cases escalated to humans. All implemented in LangChain + Python - not on a no-code platform.
Do I get SEO and Google Shopping included in the price?
Out of the box, every webshop is technically SEO-aware: fast loading, schema.org Product / Offer / Review markup, sitemap, hreflang for multi-language, canonical URLs, image optimisation. Google Shopping feed (XML), Meta Pixel and GA4 e-commerce tracking are included. Active keyword research, content marketing, link building, and monthly SEO reports are offered as a separate retainer (€200–€650 / month).
What does maintenance cost for a webshop?
Webshop maintenance plans start at €130/month: WordPress / Shopify updates, plugin updates, security monitoring, daily backup, small content edits (1-2 hours / month). More active plans (5-15 dev hours / month, A/B tests, new features, marketing integrations): €260–€800 / month. For custom-coded webshops with own CMS the maintenance model is project-specific, typically with dedicated monthly sprint hours.
AI capabilities
How AI fits into this solution
What AI can do, how to integrate it, what to comply with - and how to keep your data on-prem.
● What AI can do here
Product recommendations
AI recommendations based on purchase history and browsing - average basket value +15-30%.
Visual search
Customer uploads an image, AI finds similar products in the catalogue.
Auto product descriptions
Product image + base data → full SEO description in target languages.
Customer support agent
Tier-1 support handled by AI agent: order status, returns, shipping. Complex cases handed off to humans.
● How we integrate it
Shopify / Woo / headless
AI layer on top of your shop via API - no platform migration needed.
Real-time personalisation
Homepage banners and category order adapt to the visitor's segment.
Compliance
GDPR
Personal data is processed only on a documented legal basis. Data minimisation, purpose limitation, and audit trail enforced by design.
EU AI Act
Risk-based classification of every AI use case (minimal / limited / high risk). Mandatory transparency, human oversight, and CE-style conformity for high-risk systems.
NIS2
In essential and important sectors AI must follow security-by-design: access control, logging, incident reporting, supply-chain risk for any model provider.
ISO 27001 / SOC 2
When required: ISO 27001 / SOC 2-aligned controls, including key management, RBAC, audit, vulnerability management.
Local / on-prem deployment
Ollama / llama.cpp
Open-weight models (Llama 3.x, Mistral, Qwen, Gemma) running on your own GPU server or even CPU. Zero data sent to third parties.
vLLM / TGI
Production-grade inference servers for self-hosted endpoints. Concurrent users, streaming, function calling supported.
Sovereign cloud
For organisations without on-prem GPU: deployment on EU / Hungarian sovereign cloud (e.g. dedicated tenant), with data residency contracts.
Hybrid
Sensitive content always local; for non-sensitive batch tasks frontier models (Claude, GPT) via DPA-backed API where allowed.
Data security model
No training on your data
Whether self-hosted or vendor API, we contractually exclude your data from any training set.
PII redaction before prompt
Automatic PII detection and masking before any prompt leaves your perimeter - pseudonymisation as a hard rule.
Per-role access
Every AI surface uses your existing IAM (Entra ID / Keycloak / Okta) - the AI only sees what the user is allowed to see.
Full audit
Every prompt, response, and tool call logged with user, time, and source - replayable on demand.
How it connects
What does the webshop project connect to?
Webshop pricing is one axis - the real cost / value calculation only makes sense alongside the connected systems.
Most serious webshops have a custom ERP running behind the scenes managing inventory, orders, and finance from one place. More complex integrations (ERP ↔ shop ↔ banking ↔ tax) are handled by a system integration project.
